Cox’s bazar is the most popular tourist spot of Bangladesh, located in the south-east part of the country. This is longest natural sea beach of the world. Recently, the tourism zone of Cox’s bazar has become vulnerable due to continual erosion of sea shore. This erosion or wave action started to engulf the hotel/motel zone and in the meantime about 8 nos. of leased plots along the planned sea beach road got damaged. As a result, local representative as well as allied people raised their voice to control the erosion. A project prepared by BWDB in order to protect the commercial part and other important installations located at the tourism zone around cox’s bazar town area from devastating sea shore erosion of Bay of Bengal. After paying visit at the location of the Parliamentary standing committee our Honorable Prime Minister of Bangladesh gave commitment to protect the cox’s bazar town area from sea erosion in a public meeting on 3rd April 2011. For the consultancy services our responsible team did the feasibility study which includes field Observation, Geotechnical Planning and Design of Architectural View for Protection and Development of Cox’s Bazar Sea Beach. The project including 2.4 km embankment with sea shore protection, 7.89 km embankment and drainage improvement structures along with mathematical modelling of the sea shore.